OTHER GAMES
OTHER GAMES
Feeding Baby - Best Start Game is a powerful and engaging educational digital board game developed to help healthcare professionals improve their knowledge, skills, and confidence in supporting infant feeding practices. Designed specifically for frontline staff—including midwives, health visitors, doctors, nurses, and students—this “serious” game transforms mandatory training into an interactive and collaborative learning experience.
Why the Game Matters
To give babies the best start in life, it's essential that parents receive informed, empathetic, and evidence-based support from healthcare professionals. But many training environments fall short—offering static, lecture-based sessions that don't encourage reflection, discussion, or real-world application. Feeding Baby - Best Start Game breaks this mould. It:
- Improves understanding of both breastfeeding and formula feeding
- Encourages impartial, respectful support for informed parental choices
- Promotes face-to-face discussion, reflective learning, and peer sharing
- Supports alignment with UNICEF Baby Friendly Initiative standards (especially Standard 2)
- Foundation and Advanced questions supports all stages of learning in the why the game matters
Who is it for?
Best Start - Feeding Baby Game is ideal for:
- Mandatory midwife and health visitor training providers (NHS organisations, universities)
- Hospitals with infant feeding co-ordinators
- Midwifery led birthing units (social enterprises)
- Universities
It’s designed to be flexible—playable in both structured workshops and informal sessions, with or without a trained facilitator.
How it works
- Easy to use in any clinical or educational setting
- No facilitator required (but can be used in workshops)
- Promotes discussion and reflective practice
- Built on evidence-based guidance and best practice standards
- Designed for use in alignment with UNICEF Baby Friendly accreditation goals
- Includes both Foundation and Advanced-level questions to support staff development at all experience levels
Train Smarter, Not Harder
Say goodbye to monotonous training sessions. Feeding Baby - Best Start Game reinvigorates professional development and helps your staff build the skills and knowledge to deliver safer, more supportive infant feeding guidance.
Ready to Play, Ready to Learn
Whether you're a training coordinator, university lecturer, or midwife on the frontline, the Feeding Baby - Best Start Game brings essential skills and knowledge to life in a way that is flexible, impactful, and fun.
Player experiences
“Good way to engage the multi-disciplinary team together.”
“It was more interesting information than you would get in a regular presentation”
“Healthy competition is always fun and helpful”
“More likely to be involved, as sometimes with regular teaching methods your mind can wonder, but with this you need to pay attention”
“The visuals were vibrant and captivating, and the sound effects added an element of excitement to the game.”
“Competitive environment makes you want to engage and retain information, if not competitive, less likely to want to be involved”
Visit the Focus Games online shop to buy Best Start Game and to see our other games.
Single digital annual licence:
£95.00 exc. VAT, P&P
Board Game:
£120.00 exc. VAT, P&P
A single licence gives your organisation unrestricted access to a specific game on the ZeST platform for 12 months. A single licence allows one online game session to be run at any time. However, you can invite as many participants as you wish to each session, and you can organise as many back-to-back game sessions as you need.